Mobile phone repairs always need doing at the wrong time. We have set up this site to provide Mobile Phone Repairs and services using differing quality of parts and different timescales. These factors give you great flexibility and enable cost-effective pricing
We understand how vital a Mobile Phone can be for the user. Our Retail store carries out many repairs on a while-you-wait basis during the day. This site provides either a fast track repair at full price or a reduced price if you can leave the device with us for 24 hours
We are a trusted Mobile Device repair centre in Bournemouth. We have been here for over 15 years. We have an excellent reputation on Google, and you can see this if you search for We Fix BCR. All repairs come with a warranty, and if you pay by PayPal, then Buyer Protection is included
Incell technology is a manufacturing method where the touch-sensitive digitizer layer is embedded directly into the LCD itself, rather than sitting on top of it. This is different from more traditional aftermarket screens where the digitizer and LCD are two separate components laminated together.
Apple uses a more advanced version of this tech in its original OLED and Retina displays, but many budget-friendly replacements, particularly for models like iPhone 6 through iPhone 11, now come in Incell LCD format.
| Feature | Incell LCD (Aftermarket) | OLED (Original or Aftermarket) |
|---|---|---|
| Brightness | Slightly dimmer than OLED | Brighter, more vibrant |
| Color Accuracy | Adequate, may be slightly off | Excellent, especially true black |
| Touch Responsiveness | Good, often better than older aftermarket | Excellent |
| Power Consumption | Higher than OLED | Lower, as OLED only lights up necessary pixels |
| Thickness | Slimmer than traditional LCD | Thinnest of all |
| Price | Much cheaper | More expensive |
| Suitability | Ideal for budget repair customers | Ideal for original-quality repairs |
For a business like ours, Incell LCD screens are ideal in several scenarios:
Budget-conscious customers who need a working screen without paying a premium.
Devices for children, work, or as second phones, where top-tier performance isn’t essential.
Rental, trade-in, or resale phones that just need to be functional and presentable.
Lower cost per unit increases profit margin.
Easy to upsell to OLED once you explain the quality difference.
Reliable enough for the majority of basic phone users.
Lower brightness and colour depth compared to OLED.
Possibility of slight ghost touches with cheaper versions.
Thicker bezels and minor latency in extremely low-end models.
Customers respect honesty. Make sure they know what they’re getting. A good way to do this is to have a visual comparison in-store. Let them see the difference between an OLED and an Incell LCD with their own eyes. Label them clearly:
“Premium OLED (Factory Spec)”
“Budget Incell LCD (Great Value)”
This approach helps them make an informed choice and protects your reputation as a trustworthy repair professional.
Incell LCD screens are a fantastic way to cater to the budget repair market. They strike a balance between cost and functionality and allow you to serve a broader range of customers. By offering both Incell and OLED options, you can position your business as flexible, customer-focused, and knowledgeable.
We Fix BCR
278 Holdenhurst Road
Bournemouth
Dorset
BH8 8AY
01202 399911
We are open
Monday 8:30 – 17:00
Tuesday 8:30 – 17:00
Wednesday 8:30 – 17:00
Thursday 8:30 – 17:00
Friday 8:30 – 17:00
Saturday 8:30 – 13:00
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